All businesses need to make the most of their sales and customer data to ensure they are ahead of the competition in terms of recognising their best customers and winning their loyalty. ARA can help in a number of different areas: Are you collecting the right data to understand your current performance and customer interactions? ARA can advise on the what data you need to collect and the best ways to collect it. Improve understanding of your sales, by creating reports that can be quickly and regularly updated. We can investigate what is driving your growth, using simple techniques to benchmark current sales against previous performance. Be more aware of how customer behaviour impacts your sales and profit and how you can improve customer loyalty to the benefit of your business. Are you ready to open new locations for your business? ARA can help you understand the best locations for you expansion, making use of both your own and external data. The range of products available to your customers and the price they pay, are instrumental to your bottom line. ARA can analyse past performance to help you make better range and price decisions in the future. Promotions are a great way to gain additional purchases from new and current customers but are they really as successful as you think? We examine promotion performance fully, by reviewing sales of promoted and non-promoted products before, during and after the promotion. If you'd like to understand more about any of the areas above please get in touch for a no obligation chat.