Nowadays, the market relies on the technologies of information to try to accede and / or to communicate with their public, with the aim to fidelize and catch new clients. Both most used channels and of major maturity on the market are the channel web and the SMS. Nonetheless, there exists an important difference between the use of these technologies and the value for that the client expects from these.From the analysis of this environment, Alhora Solutions is born with a new offer of value:Alhora Solutions offers platforms of services of added value based on communication by SMS.