Alligator BZ is a loyalty program that helps retail fashion brands to get closer to your customers or potential customers and keeps them. Our solution is comprised of three pillars : • Mobility • indoor location • Social networks Mobility - There is a app that is used by users. In this application, the user will find various fashion brands and he will be able to gather points and exchange later for products or discounts. Indoor location - give enormous power to retailers . He may know exactly where the customer is inside the mall . This will enable an opportunistic action with great value for the brand . Social Networks Integration - the brand might have your own customers performing the marketing of new products or campaigns.