With a rich corporate-academia-student interface, the portal features news stories and analysis from BusinessLine’s extensive network of correspondents as well as exclusive articles by senior corporate executives and HR professionals, many of whom teach at top B-schools. The content is tailored to meet the information needs and reading style of the young, intelligent and urbane management student and will bridge a critical gap as a news and knowledge resource for students about to begin their careers. At this stage, most students look to mentors, professors and seniors in their chosen industries for guidance. This is exactly what BLoC will be – a mentor and a friend. It will serve as a platform for interactions among students as well; they can speak with and listen to others with similar aspirations and questions. BLoC seeks to enable, educate and entertain.