We lend for change, so you can believe in better.Betternow Finance Company is a micro-finance company offering structured, affordable and flexible finance that works.We are working to provide better access to credit for everyone living, working or engaged in entrepreneurship. As a customer-centred company, we seek to develop and offer products, which are structured to meet the financing needs of our clients.Our target market is individuals and Small to Medium Enterprises (SMEs), who are below the banking pyramid. We offer our customers products that can transform their businesses and enhance their financial status through responsible lending for change. It is our goal to enhance inclusiveness and equity of women owned SMEs and minority groups. Our approach is personal and tailor made, where we listen to and advice every customer according to their needs.In the future, we intend to provide technical assistance, capacity building, development of management and tailor made products to our SMEs. Our promise is to respond to the ever-dynamic challenges that our customers encounter whilst adapting to the market competition as it evolves. Our philosophy and guiding principle is "Lending for Change".We are:Leaders. We want to lead the microfinance industry in our chosen markets.Innovative. We look for innovative solutions that add value to financial services and create products at affordable rates.Service Minded. We respond to our customers' needs.Accountable. We deliver measurable results to our stakeholders and will operate with the highest levels of ethics and honesty.Collaborative. We provide opportunities to meet, communicate, collaborate and partner with the microfinance industry and business community.