It is true that insurance industry deals with the defining issue of the 21st century—not energy, global warming, or terrorism—it is the aging population of the world. Human beings have never lived this long. Did you know that there are five nations—China, India, the United States, Indonesia, and Brazil—that have at least 50 million people over 60 years old? And that this group is growing five times faster than any other cohort. The days are not so far when we will witness the more sale of an adult diaper than a baby diaper. "Longevity Tsunami" is overwhelming traditional benefits and entitlements of governments and corporations. On a global level, governments, companies, and centuries-old cultural practices of caring for senior citizens are breaking down. The end result is that people are on their own. Therefore there is a desperate need for financial professionals to help people assume the responsibility of self-reliance.The insurance, or protection, the industry is uniquely positioned to deal with this issue. Originally, the business was founded on the premise of protecting people from dying too soon. Now it can provide people with independence and dignity while living longer.LIFE OF SIGNIFICANCEIntrinsic value is not measured by how much money you make, but by the size of the problem, you can solve. The insurance industry offers financial services dealing with the major human issues of our time:You provide peace of mind (Keeping a business or family going) when people die prematurely.You provide people with a worry-free retirement with a tax-free guaranteed regular income for lifetimes, they can't outlive so they can maintain their independence.You can protect that income if they get sick or disabled so that they maintain their dignity.And finally, you provide a legacy when they die.These are the human issues of our time and what the business of financial services is all about. Our job is about the people we serve. Not just how you can enrich yourself,