The Center for Agribusiness and Rural Development (CARD) is a "one-stop-shop" economic development organization with a highly-trained and motivated staff, a broad client base, and unparalleled country-wide coverage throughout Armenia.It was established on April 4, 2005, as a local Armenian foundation, and carries on the legacy of the U.S. Department of Agriculture's successful 13 year Marketing Assistance Program (USDA-MAP). Continuing the hallmarks which made its predecessor USDA MAP successful, CARD's programs are timely, flexible, impact-oriented, and respond to real challenges facing Armenian farmers, agribusinesses, and exporters. Each undertaking focuses on enhancing the agribusiness community and improving rural livelihoods.