Cox's Harley-Davidson of Asheboro has been family owned and operated for three generations. Founded in 1961, it is North Carolina's oldest existing Harley-Davidson dealership. Recil Cox started the family business in his garage working at night while working at the mill during the day. Once firmly established, he quit his job at the mill and dedicated his life to building what would become the area's most reputable and well-know Harley-Davidson dealership. In later years, Recil's son, Gary "Poochie" Cox, took over the family business, and in 2000 built the current dealership as it stands today. Both Recil and Poochie have since passed and their legacy is now left with Poochie's son, Stephen Cox, to serve as general manager of Cox's Harley-Davidson, marking three generations in the dealership's lineage.