If you are launching a technology product or platform but worry that your go-to-market plan is not ready, or if you feel that what you are doing in marketing is not working, we should talk.As marketing leaders and business builders, we create go-to-market strategies and sales motions that are highly effective for startup founders and CEOs of disruptive innovation technology companies.We are entrepreneurial-driven value creators and B2B market makers with 20 years of success at the startup and growth stages of product and technology companies that have been backed by the largest VC firms.We always work cross-functionally and we have verifiable success, building, leading, and mentoring marketing, sales, and business development teams that have directly generated more than $500mm in revenue and shareholder value.We believe that building a category is job #1 for all marketing leaders and it is the cornerstone of how we approach growing new markets and segments.Our marketing expertise includes building and mentoring high-performance teams that execute on demand generation, content - product - brand marketing, PR, digital, and events tactics.Business models that we have extensive working experience with include recurring and perpetual software licensing, SaaS, subscription, and physical product/hardware wholesale and distribution.Functioning as player coaches we motivate by demonstrating professional competency and empathy mixed with a strong video streaming ecosystem and technology understanding. Our practical marketing experience includes demand generation, ABM, SEO, email marketing, paid ads, events, PR, and product marketing.Our video domain expertise and ecosystem knowledge include the full video encoding and OTT streaming stack - video codecs, transcoding, ad tech, distribution, WebRTC, live, and VOD streaming. We know a lot about metaverse and cloud gaming video streaming technology.