Dream Sporting Gear (DSG) was founded in 2005 in Pune, India. DSG were the pioneers for riding safety gear in India, with a clear goal to make biking safer. This was a time of virtually no awareness of riding gear here, or its availability, when the super bike culture was just starting to pick up in India. By October 2006 DSG had tied up as sole associate to Alpinestars, representing this global leader for their premium riding safety gear across India. It's been a decade-long partnership, with no looking back as DSG has gone from strength to strength. DSG stands out as a more affordable, range of riding gear tailor-made for India, while Alpinestars catered to big bike owners and motorcycling professionals, who acknowledge the value and unmatched safety only such top-of-the-line safety apparel can provide.From a modest start operating from their 200 square feet Pune showroom in 2006, DSG has seen strong growth and grown as the company has blossomed along with a booming Indian bike market that took off in earnest in 2009. DSG today retails from a company owned, 3,000 square feet showroom centrally located on Pune's MG road, often dubbed the two-wheeler capital of India. DSG today also retails the Alpinestars and DSG brands from outlets in Delhi, Mumbai, and Bengaluru and multi-brand sales points, located to cover the length and breadth of India.DSG branded gear has been specially designed keeping in mind the individual requirements of Indian riders, and our unique riding conditions, with improvements incorporated over the years. DSG apparel is hand-stitched using select raw materials, with robust build quality to provide solid durability and ample safety. DSG has from day one tried to cater to price-conscious riders, looking for quality safety riding gear.