The Duke Innovative Design Agency (DIDA), sponsored by the University Center: Activities and Events, is an undergraduate student-staffed marketing and design center founded as a resource for recognized student organizations at Duke.The DIDA team aims to assist recognized student organizations in their efforts to establish their graphic identities – and effectively publicize their programs and events – by offering creative, budget-minded, and Duke-specific branding and marketing solutions. The DIDA team takes a collaborative approach to building client relationships; DIDA staff members work closely with student organization representatives to determine each group's marketing needs and preferences.