The high school athletic market exists without a standard medium for communicating and sharing information. A few small platforms hold loose ties over disparate areas of the market, with no communication or integration among them. EveryLevel is a Social Purpose platform that provides a standardized online medium for athletes to showcase, connect, compete, and maximise their recruitability in the world of sports. The EveryLevel vision is that every high school athlete, regardless of skill level, can display and leverage their academic, athletic, and personal (social) information to their advantage for advancement in higher education. EveryLevel takes users' information and combines and displays it in a way no other network does. On the EveryLevel platform, users can showcase who they are as an Athlete, a Student, and a Person. Joining EveryLevel shows colleges and recruiters that the user is actively participating in athletics and has the goal of attending college.