— We offer choiceWith simple choices we make it easy to transform your home — so our customers choose quality products that are affordable, inspirational ideas that are achievable, customer support that's dependable, and fast and free delivery that's returnable.— We have strong foundationsFurniture And Choice was founded in 2005 by brothers. Tom worked at Amazon, and then Heal's — known for their design-led furniture. His brother Howard is a furniture designer — for over 20 years his factories have supplied well-known high street brands around the world. Tom & Howard still lead the company — hands on.— We work togetherWe're based on two continents but work as one team — proudly digital. We combine advanced technology and original thinking to achieve exponential growth year on year. Together we're a rare combination of a self-funded start-up that's profitable, with ambitious growth targets and an unshakeable belief in our collaborative culture.