From an inspired daydream in New York City, to the passionate lifestyle collection it is today, GEORGE LOVES blossomed and grew from an obsession with sunlight and the restless desire to create something truly unique. Each luxurious basic is nurtured with patience and love, lifting and fading colors within the fabrics by harnessing the one pure source of energy that brings life and beauty to all things on earth. With an eye toward quality, comfort, style and elegance, we look to the sun to wash and/or inspire our fabrics, developing subtle layers of highs and lows and elevating the tones and textures to a place of ethereal beauty and comfort unlike any garment you've ever known.