Geist is a lean content agency based in Salt River, Cape Town. Founded by Georges le Roux 2 years ago, the agency aims to humanise brands by creating quality content which builds trust for its target market. Advertising is dead but content lives forever. The whole world is changing at a rapid rate, so does the marketing landscape. Gone are the days of spending insane amounts of money on advertising campaigns that are immeasurable. Gone is force-feeding advertising to consumers who don't want to listen to your message, which doesn't apply to them. The content era has arrived. The way Geist does business is changing. The agency's core focus is online video production, from animation to live action. The emphasis is on quality production at extremely competitive rates, which is accomplished through a lean machine: a small but effective core-team, in-house studios, equipment and a large base of freelance professionals working on projects.