Genesis IVF is an extremely distinguished medical centre for Infertility with all facilities under one roof. It has come a long way since its inception as a pioneering institute in ERODE, Tamil Nadu since 1996. It has taken giant steps to become a center of excellence in all facets of infertility and IVF treatment options, which are offered at affordable cost for the public.The success story of Genesis IVF & MMCH in infertility treatment is largely due to the support of an extremely dedicated and experienced IVF team led by Dr.Nirmala Sadasivam, who has invaluable experience due to trainings she had at various world class institutes overseas, since 1991, and has pioneered in Blastocyst Culture technique since 1998. She was recognized by National Academy of Medical science and offered MNAMS – membership. With the vast knowledge and experience in Blastocyst culture technique she has utilized the data of more than 4000 infertile couples treated in her center, she could do PhD in the same speciality.