Harmony Digital Media Consortium developed ground-breaking fundraising initiatives in support of nonprofit partner youth organizations, including the National PTA and the Boys & Girls Clubs of America. With the support of the Motion Picture Association of America (MPAA), and in conjunction with HP (Hewlett Packard), Harmony DMC launched a first-of-its-kind national digital video service program that allowed families to access and purchase age-appropriate digital content in a safe and secure online environment. The program helped raise funds for both non-profit organizations, impacting the lives of over 10 million youth members combined.