Helium Hi Definition e-liquid by VPR Brands (VPRB) is steeped to perfection, to expose bold flavors that tantalize the palate then chilled to keep it that way. The first e-liquid to maintain optimum flavor by keeping it cool. Helium's mini chillers are specifically designed at the optimal temperature for e-liquid. Five intense delicious flavors chilled 20 degrees below room temperature the moment it reaches its ideal state. Helium's chillers are scientifically proven to preserve flavor, freshness, and aroma.C. Cerretani a Lecturer in Chemical Engineering at the University of California, Berkeley explains "E-liquid flavor and composition are intertwined; therefore, avoiding composition changes is crucial to product quality. Typical storage of e-liquids in room-temperature vials exposes the mixture to potential flavor loss. Storing e-liquids at chilled temperatures 20 °F below room temperature reduces the escape of molecules from the mixture into the headspace, thereby improving flavor-molecule retention."While analyzing the market it became evident changes were needed. Glass bottles were perceived as premium at one point, but vapor connoisseur's end up emptying out their liquid into a plastic drip tip bottle for an easier and efficient use. Helium comes in an attractive, 50ml, squeezable bottle with a drip tip that is functional from the start. In addition to our mini chillers, Helium offers a personal desktop chiller, which fits our 180ml bottle ensuring optimal flavor. Also, we created a unique one of a kind sample packaging of air tight-onetime use 2ml tubes in all 5 flavors.Read more: http://www.nasdaq.com/press-release/new-rules-announced-for-eliquid-20160308-00800#ixzz47iftqq6b