An Instagram inspired app for shoppers that marries the benefits of brick & mortar retail and mobile ecommerce. Scroll or search our local feed turning your local mall into one large retail location. Immediately check your local mall for inventory and hold or purchase that product from your local retailer. No shipping and no waiting. No more going from store to store or wondering whats available or waiting in lines to pick up your product. Digitally-influenced brick & mortar sales dwarf e-commerce sales and the Infinite Aisle is focusing on this growing space by linking mobile technology, access to local brick and mortar retail inventory in real time with the goal of making brick and mortar retail as efficient as e-commerce. Increasingly, mobile is also becoming the gateway. We no longer go online, we live online and smartphones are the main reason. As the penetration of mobile devices--and time spent on them--grows, mobile is becoming the front door to the retail store. Digital-first now often means mobile-first.