Just Add Parents is a campaigning and training organisation formed to give schools the confidence and skills to create a positive parent community. It was launched in 2020 by a team with experience in education and communications. This gives the team a perspective that spans pedagogy, policy and school leadership, as well as public relations, reputation management, community communications and brand.Just Add Parents' helps school leaders and teachers gain a firm grasp of the fundamentals of modern communication, community building and engagement. Just Add Parents' approach builds on the insights originally laid out in the Plowden Report and the subject of a wealth of educational research and policy intervention ever since.