"Co-creating your marketing" means that we work intensively together with clients in order to enable them to incorporate the basics of marketing in their management automatism, combined with a better understanding of their customers. My coaching is based on regular face to face meetings, completed with digital exchanges, stimulating the integration of the marketing paradigm in the regular strategic decisions and the daily tactic work of the company. More than 30 years experience in marketing and innovation inspire these sessions with business models and a lot of concretely applicable examples. Major themes treated are:  to implement the marketing philosophy in the company to inspire and manage the innovation funnel to "finish" this with appropriate general management of the company