LinkBusiness.in is an online platform for Selling, Buying or Investing in Businesses across different industries. The platform aims to bring together businesses and professionals who are looking to buy and sell businesses, secure investment opportunities, and explore strategic growth options such as joint ventures, distribution partnerships and franchising.LinkBusiness.in was born when founders realized that investment & merchant banking services were either not accessible to MSMEs (Micro, Small and Medium Enterprises) outside of large metros or were too expensive. Also, information sharing through advertisements, classifieds, word of mouth, etc. was expensive and inefficient to "broadcast" a deal across India. Further, accessing expert advice to close a deal in a cost-effective manner was a challenge for MSMEs.The key aim of the platform is to help making business deals time-effective, cost-effective and transparent to all involved parties by creating a Private Market Network for Businesses, Investors, Acquirers, Lenders, M&A Advisors and Boutique Investment Banks.In addition to enabling discovery of business opportunities, the platform also facilitates all subsequent transactions by incorporating services of transaction service providers like Chartered Accountants, Investment Bankers, Lawyer, etc. Potentially all activities related to closure of the opportunity could be undertaken through the platform.