Every brand builds itself on a philosophy. It's what defines them, shapes them, makes or breaks them. It's what prompts people to gravitate towards or turn away from them.We believe in making effective products from fresh, organic fruit and vegetables, the finest essential oils and safe synthetics.We invent our own products and fragrances. We make them fresh by hand using little or no preservatives or packaging, using only vegetarian ingredients and tell you when they were made.We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.We believe in happy people making happy soap, putting our faces on our products and making our mums proud. We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.We believe that all people should enjoy freedom of movement across the world.We believe our products are good value, that we should make a profit and that the customer is always right.* We also believe words like fresh and organic have honest meaning beyond marketing