The Association is a non-profit organization that represents its forest industry members by serving as a common voice in relations with the government and the public, promoting a healthy New Brunswick forest, raising public awareness of sustainable forest management practices, and providing a forum for the exchange of information, ideas, and concerns.The NBFPA has over 50 members which are made up of pulp, paper, and solid wood manufacturing companies, as well as academic institutions, and forestry affiliated companies.