Founded in 2005, New CID Cosmetics was inspired by the experiences of real women in salons.New CID Cosmetics' capsule collection allows our customers to step away from the overwhelming makeup counters filled with trend led colours and complex applicators, by creating a range of professional quality products in universally flattering colours, that allow them to take control of their cosmetics identity. Our range represents the core elements of any makeup routine and at the heart of each product is quality, usability and innovation. We are constantly evolving and shaping the range using the feedback from our spas, salons and customers to design luxurious products that deliver professional results - both in and out of the salon.