The Organic Trade Association (OTA) is the membership-based business association for the organic industry in North America. Focusing exclusively on organic agriculture and products, OTA stays on top of the issues that affect organic trade and takes action as necessary on behalf of its members, connecting them to market trends and industry news, regulatory and legislative advocacy, and consumer education, marketing and public relations resources. OTA's mission is to promote and protect ORGANIC with a unifying voice that serves and engages its diverse members from farm to marketplace. Our mission sets the stage for work on behalf of the diverse organic business community we serve. OTA represents businesses across the organic supply chain and addresses all things organic: food, fiber and textiles, personal care and pet products, and new sectors as they develop. Since its inception in 1985, OTA has been a key player in shaping both the regulatory and market environment for organic products. OTA works to develop markets for organic products, protect the integrity of organic standards, and foster consumer confidence in the organic label. Organic Trade Association: OTA.comOrganic business directory: TheOrganicPages.comDirectory of U.S. organic exporters: USOrganicProducts.comGlobal Organic Trade Resource Guide: GlobalOrganicTrade.comU.S. consumer education: OrganicItsWorthIt.orgOrganic Check-off: GROorganic.netCanadian consumer education: OrganicBioloqique.ca