Welcome to Peninsula Road, a boutique strategic advisory firm, dedicated to helping companies and families navigate complex deals, transactions, and family business transitions with ease. We bring a wealth of expertise to every engagement, providing customized solutions that are tailored to your unique business needs. Whether you're looking to acquire a new company, divest a business unit, or explore strategic partnerships, we have the knowledge and resources to guide you through the process. Transition plans, family office formation, and strategic planning are all elements of Family business transitions that bring unique challenges which Penisula Road is ideally positioned to assist with.Peninsula Road is led by Jason Merrithew, former senior leader and co-owner of one of Canada's largest travel companies. After exiting the business, Jason founded Peninsula Road to help North American founders, CEOs, senior leaders and families take their companies forward.