We are changing the way technology works to make life simpler. I mean, have youtried using a piece of new technology lately? Maybe you got a new phone. Or tried to set up a printer. See? We just think it should be easier, more human friendly. We have made it our mission to do just that—to make how you interface with technology so seamless you don't even notice it. You'll just notice how it makes your life better. Any sufficiently advanced technology is indistinguishable from magic. –Arthur C. Clark