Sernick, founded in 1982, is a diversified organization with its focus on agriculture and agricultural processing activities, including a Bonsmara stud, animal feed production, feedlot, red meat production (abattoir, de-boning and processing) as well as retail outlets. Sernick is based in Kroonstad in the Free-state province of South Africa and consists of Seven business entities, each adding value to the group. The group employs more than 600 people with annual revenues of R 1.5 Billion.