Shirley & McVicker Public Affairs has a long tradition of providing high-quality service for a variety of issues and individuals. For more than twenty-five years, we have successfully represented corporations, associations, opinion leaders, political organizations, book publishers, authors, foreign governments, and many others by helping each craft a salient message and then delivering it to the right people at the right time. SMPA provides highly effective public affairs strategies that include message development, media placement, lobbying, and coalition-building—all designed to effectively communicate the client's message in the environment most critical to achieving their goal.We specialize in communicating through the mediums of talk radio, cable television, network news, the Internet, newspapers, magazines, and specialty publications. Through years of experience, SMPA has developed contacts in every news room in America today, with many interest groups, and with government officials including Capitol Hill and the Bush Administration.We have developed effective lobbying strategies that blend together the use of media through interviews, paid advertising, grassroots advocacy, and "third party" influence with government officials to produce the successful results the client seeks.