ShoppeThat is an online marketplace like eBay or Bonanza that serves ALL categories & not another crafts-only site - with a "Mall" image at a low rate, with simplicity transparency & better multi-channel importing & advertising tools for merchants and true friendly support. We anticipate the convergence of eCommerce & traditional retail as well as the need to find for our shoppers what they want in an age of pay to play shopping sites.Our emphasis is on fixed price listings though we have the technical capacity for auctions.We have an inventory data feed based importer system (Beta) that supports Bonanza.com, Google Shopping, Etsy & TheFind (closed) with more formats & features coming. More systems & functionality are being added beyond the importers. Merchants can also import from eBay. The site is currently in Beta with ambitious goals.Ultimately we see these coming convergences:Comparison & Discovery Shopping Engines + MarketplacesBrick & Mortar + EcommerceAn excerpt from our Mission and Philosophy.."Overall Mission & Philosophy of the whole company Easy to use both in the UX and the site policies & rules – selling & shopping should be easy & fun Quality customer service Balanced between shoppers & merchants Automation & Technology - Automation is rising, there's no way to stop it. Instead embrace it andprepare - create income streams not just jobs & maximize efficiency within the company byautomating as much as possible & strive for technological advancement ; in the future with masstechnological unemployment, marketplace sites & freelancing will become a massive part of theglobal economy compared to now. Companies in this area can play a vital role in the futureeconomy & have a responsibility there."