Speedgoat Bicycles, Inc. got its start in 1997, when the founder saw a future in "e-tailing" after selling a fork to a buyer in Singapore through an online classified ad. Since then, Speedgoat has evolved from a one-man operation to a high volume, virtual "local bike shop." Today, Speedgoat is an Internet-centric bicycle retailer, which continually seeks to provide the best consumer information and most personalized shopping experience in the bicycle retail industry. Speedgoat's mission is to be the single most valuable resource to the cycling consumer by providing information that exceeds beyond what's currently available from other retailers.