Start-Up@Singapore (S@S) is a world-class business plan competition and entrepreneurship resource hub that aims to be the beacon for start-ups on their road to success. It is the flagship project of the National University of Singapore (NUS) Entrepreneurship Society and is supported by the NUS Entrepreneurship Centre and NUS Business School Alumni Association. Launched in 1999 and now in its twelfth year, S@S has established itself as Singapore's most prestigious global business plan competition. It has attracted more than 1800 teams and 6000 participants, both locally as well as from countries such as Australia, Canada, Norway, Pakistan, Russia, Greece, the Philippines and Indonesia. In addition to this, S@S has also spawned more than 60 start-ups, including award-winning businesses like tenCube, FriarTuck,PerceptiveI, World Indigo, PurpleAce and Quantagen. The main business competition is aptly supported by an awe inspiring structure of networks and capital. Over and above the financial endowments that are awarded to winning business plans, S@S provides current and aspiring entrepreneurs with a staggering repertoire of resources, such as educational seminars, training aids, team building workshops, mentorship opportunities and networking sessions.