Story Family Institute's vision is complimentary to, yet uniquely different from that of our flagship company, Story Capital.The Story Family Institute has created a multi-year process for our clients and their adult children to initiate purposeful conversation around defining, purposing, and perpetuating family wealth in a manner that is least likely to produce the sense of entitlement and demotivation in the next generation of inheritors that is so feared by the current wealth-holding generation. The answer to creating the "Optimal Inheritance Environment and Experience" lies in structured, purposeful communication, NOT in denial or silence, which is the prevailing paradigm in Western Culture. The Story Family Institute uses an array of technology, family meetings, lifetime learning experiences, education, and a multitude of talent from professionals inside and outside of our company, to prepare the current and next generation for optimal stewardship of the entire family experience, beyond the money.