Trends Observer is an independent and international trends & innovation platform, dedicated to the scientific development of Trends Studies. It is managed by the "Trends Observer - Consumer Culture and Innovation" research group. The involved team has been working for over five years in the development of innovative methodologies and concepts, in order to present the most accurate and recent developments in Trends Studies for Innovation.This website works as an international platform of contents and ideas produced by said research group and associated researchers/experts, becoming a tool for the dissemination of trends, innovation and knowledge, but also a contact point for professionals, professors, researchers and trendwatchers. It is also a trainning and work space for our many associated post-graduate students. Our contents are presented in english, portuguese or spanish, providing a wide opportunity for publication and dissemination.