The YU Store is your source for official Yeshiva University gear. Our mission is to create an exciting experience through our products, to best serve you – the YU community. Our business is you – we strive to best meet the needs of the wonderful and diverse range of students and alumni. The YU Store is owned and operated by Yeshiva University.The YU Store started in March 2013 as a student initiative to bring official YU swag to campus. The YU launched in part of the guidance and support of the Sy Syms School of Business and the SYMS Student Council. The SYMS Student Council continues to support the YU Store, assisting and promoting its activities and success. The Yeshiva University is managed and run by Yeshiva University students under the supervision of the Office of Student Life.Proceeds from the YU Store support its continuing operations and student events at Yeshiva University.