In November 2013, Zain announced the establishment of a dedicated Corporate Entrepreneurship Responsibility (CER) division, within the company's departments, where Zain becomes accordingly the first company in the kingdom that its organizational structure includes an assigned section to support and develop the startups projects submitted by young entrepreneurs.Zain's direction comes as a step to develop the Corporate Entrepreneurship Responsibility (CER) to form a new addition to the company's path that contributes to change the quality of the traditional models through evolving its organizational structure in line with its strategy that serves orientations during the next phase, since Zain is considered over the past years a distinct model, followed by the rest of the companies, as it's the first company that established an internally social responsibility section, that works on regulating and developing its initiatives and programs. Zain to Establish a Joint Platform with 500Startups to Support Innovation and Entrepreneurship in Jordan May 18th 2014: Zain Jordan has established several milestones in the entrepreneurship roadmap in the kingdom, playing a key role in supporting entrepreneurs and startup founders, whereas Zain was among the first corporates in the kingdom to indorse the concept of incubating innovative ideas and startup projects, stemming for the company's belief in the significance of capacity building and development. Throughout the past years, Zain has been devoted towards launching and sponsoring initiatives and taking part in activities and events that entail supporting entrepreneurs among Jordanian youth. Entering a new phase, Zain was the second main partners –after King Abdullah II Fund for Development- with Oasis500, a leading early-stage and seed investment company, the first of its kind in Jordan and the MENA region. With this partnership, Zain became an indirect partner in supporting ICT related startup projects.