human2b is a pragmatic advisory boutique founded by Amira Aboushousha, with 15 years of field experience leading large organizations in the MENA region. We specialize in providing innovative and customized marketing and customer experience (CX) strategies to B2B and B2C companies, enhancing their technological capabilities and providing them with new and innovative marketing strategies, insights, and actions that can help accelerate their growth—offering specialized expertise in Fintech, Payment, and E-commerce industries. At human2b, we believe that the most effective marketing comes from human collaboration and connection. We strive to create meaningful and lasting relationships between our clients and their target audiences, serving as a bridge between companies and their customers. OUR SERVICES We take great pride in our approach to marketing, which sets us apart from traditional marketing agencies and business consultants. Our strategy centers on identifying the most effective marketing tactics to deliver tangible and long-lasting results. But that's not all. We also believe in operating with a different mindset. We don't just view ourselves as service providers; we act like the client. This allows us to offer talented human experiences beyond simply selling products or services. 1- FRACTIONAL CMO CMO-as-a-service (CMOaaS): Agility, Flexibility, and Cost Savings. 2- GO-TO-MARKET STRATEGY Without a strategy, execution is aimless. 3- EXTENDED TEAM Vision without execution is a hallucination from strategy and the latest in Martech to hiring the right extended remote and outsourced people and selecting the right agency.