The core business activity of Ishtirakat is e-commerce in the form of subscriptions as well as retail database development and management. It aims to bring together all types of subscriptions categories based on the type of product or service available within all Arab countries. The global economy is in the earliest stages of a shift from a transaction economy toward a subscription one.Initially, Ishtirakat can be considered as a database to search for any product or service available via a subscription. It can provide a "menu" for different packages a business can offer to its consumers with a choice to customize a package to cater to each customer's needs. A perfect example for this is the selection of diet packages currently made available by outlets such as "Diet Delight" or "Carlton". Ishtirakat can make the process simpler to all such products' consumers by clearing listing the menu for various packages. It can help simplify the application process for such subscriptions as well as speed it up.With categories such as: Media, Home, Health and Beauty, Fashion, Kids Crafts and Activities, and Entertainment; Ishtirakat can be a pivotal source for exclusive offers that can attract more sales and revenue to all businesses within the aforementioned list of categories.Ishtirakat is essentially another promotional vehicles that can be used by businesses to expand their reach into the market. The online presence of these is currently limited to their own websites, apps and social media accounts. Since it has been proven that online browsers no longer choose to visit specific corporate websites (most search the web via google or other search engines), it is believed that portals or apps like Ishtirakat are the future of e-commerce in the Arab world.Ishtirakat may be considered as a cheaper option for businesses to utilize in expanding their reach into the market.