MILK + HONEY is a natural hair care company that specializes in providing quality products for women with coarsely textured non-relaxed natural hair. MILK + HONEY hair is specifically formulated for women with the type 4 hair texture. This demographic makes up 90% of the natural hair community. We've taken into account that the natural hair consumer is ingredient conscience. Our products are highly concentrated with quality natural ingredients. Because natural hair has become the new norm, chemical relaxers that straighten coarsely textured hair have declined 26% since 2008 and 15% since 2011 when sales reached $179 million—the only category in the black hair care market not to see growth.MILK + HONEY is the styling product of choice for these women who are abandoning chemical straighteners and deciding to wear their hair natural.