WHAT WE DO/Root Design Co. is a full-service advertising and design firm paying special attention to online media. Think of us as your virtual interactive media department.WHAT I DO/Responsible for the sales, management, direction, design and development of all creative services.PRIMARY TASKS/creative direction, color theory, page layout, user flow, interface design, image compression, development of navigational structures, design balance and functionality, usability, accessibility, QA testing as well as the development of HTML, CSS, PHP, CFML and a small amount of Ruby on Rails.Daily use of Photoshop, ImageReady, Illustrator, DreamWeaver, Flash and a telephone.Accountable for business development and client retention.Manage client interaction and production.