Is one of the leading investment groups in the Egyptian market; established in 1980 total number of 1350 employees and thirty different pharmacies and eight stores, Safe Healthcare focusing on medical supply on both levels, whole sale and retail .Seif pharmacies is also known for its wide selection of perfumes and cosmetics following the concept of international retailers such as Debenhams and Boots. The Group has enjoyed growing returns for the last twenty years. It is the distribution company Safe Beauty which was established to widen our investments in cosmetics and perfumes by providing the most selective brand names and the finest quality of toiletries and personal care. Safe Beauty Company was established and quickly became an active member of the Group. It is managed by expert staff , now has 16 brands added to brands mentioned before distributed through selective perfumery points of sale.Our first entry into the accessories field was started early in 2010 with the opening of our first Majorica Boutique at City Stars in Cairo . In the near future Safe Beauty will open a series of perfumery ,cosmetics andoutlets .