After poor diet attributed to Alex's childhood Schnauzer's early passing years ago, he decided for the benefit of his new best friend, Danny, it was time to take a deeper look into what we feed our furry friends.Alex started working on cooking Danny the best meals he could, and over time the health benefits became more and more apparent. His passion for dogs led him to share his findings with close family and friends who expressed their interest in a healthy alternative for their dogs.Word got around, and as interest increased he realised there was a clear lack of healthy, fresh and locally made pet food on the market, and so Alex decided to lead the change.He then enlisted the help of lifelong friend, Wes, with a background in commerce, to really bring the vision to life.Together, we believed it was extremely important that each meal was designed by a professional in the field. We continue to work closely with a leading Sydney Animal Nutritionist to develop, and perfect not only the freshest, but also the healthiest, complete and balanced dog food on the market.We began trialing our meals, cooking on the weekends in Wes' home kitchen; needless to say, we outgrew this situation quickly. Armed with the feedback of multiple trials, Alex resigned from his job, and we took the plunge, moving into a commercial space in the heart of Sydney's Northern Beaches.After months of planning and development, we launched our dream to the world and saw just how many people were waiting for this change to finally happen.Over 2 years later, and featured in The Sydney Morning Herald, ranked the Number 1 Best Dog Food in Australia by Better Homes & Gardens, and becoming Vet Approved and Recommended, Perfect Bowl continues to live up to its promise for thousands of dogs, Australia wide.Paving the Road to Healthier Aussie Dogs, One Bowl at a Time.