Allgo is a platform that enables brand managers and event promoters to generate more interaction, increase their audience and capture data related with every "happening" in Mexico. On one side, we developed "Allgorithm", a monitoring dashboard that provides decision makers important information regarding artists, brands and events, from social networks such as Twitter. On the other side, we developed an app where users can explore, check-in, share and book the best events happening in the city. For the next version, our app's data analytics and "Allgorithm" will be merged offering broader information from sponsors, events and audience.