PC Jeweller started operations in April 2005 with one showroom at Karol Bagh Delhi. It is a first generation business promoted by two brothers- Sh Padam Chand Gupta and Sh Balram Garg.The company however, had a vision of expanding its presence in the retail segment . It has accordingly been opening showrooms at regular intervals and now spread over 19 states in 71 cities.Mr. Balram Garg, Managing Director of the group can easily be called the goodwill ambassador of this group. A man of clear vision and strong decision, Mr. Garg's approach in business rests on his belief that nothing is impossible.The most valued asset is our relationship with the clients, which has been built over years by giving certified quality, latest designs, transparency in dealings and best personalized customer service. Proactive and timely research and creation of world class jewellery and also guidance to its customers to enable them to take correct purchase decisions.The company's business model consists of opening large format, stand alone stores at high street locations. It's stores stock a wide range of jewellery across all price points, with an increasing focus on diamond jewellery. The company sells only hallmarked jewellery and certified diamond jewellery. This assurance on quality & purity along with transparent & customer friendly policies has enabled PCJ to become an established and trusted brand name in a short time span.The company is confident that its trust on diamond and other high margin jewellery along with customer oriented marketing initiatives would continue to help grow its top line as well as bottom line.