The MRI (Market Responsiveness Index) unleashes the hidden potential in your business and is proven to work. It supports and helps leaders engage and act on what is essential to the business to drive customer retention, business performance and profitability.The MRI is a measurement tool that provides strengths and weaknesses across 8 disciplines that are directly linked to business performance outcomes like customer satisfaction, new product success, sales growth, innovation and profitability. It sparks collaboration and creativity among leaders and employees to create a customer-centric culture, cultivate innovation, optimize customer experience, and ultimately achieve superior results.