Tel Aviv Radio 102FM went on the air at the beginning of September 1996, as part of a franchise of the Second Television and Radio Authority of Israel. The station's franchise area covers the greater Tel Aviv metropolitan area and central Israel, from Hadera in the north to Gedera in the south – Israel's most heavily populated region. Tel Aviv Radio 102FMm is involved in every significant event, including live, exclusive broadcasts of local and overseas artists; The Station is regularly present and promotes multiple events for the benefit of the community.