Blue Bus was created in 1995 as a BBS and soon reached the internet - at first was an advertising news site, the only Brazilian one that was updated minute-to-minute. Realizing something different - that later was called 'social component' - Blue Bus changed his path to make news directed 'to' advertisers instead of 'about' advertising only. Known for the innovative and revolutionary touch - and specially for being independent - Blue Bus nowadays bet on the concept of itself not as a news site, but as a curator of information, knowledge aggregator, who wants to be seen as a trends indicator.