Since our founding, Yamaha Motor has always sought to create products that excite customers and exceed their expectations. We are a Kando Creating Company that makes entirely new things nobody has ever seen before. Our pursuit of innovation, originality and new challenges is unending. We strive to build products defines by the concepts of "high quality and high performance" as we have continued to develop new technologies. Our goal has always been to provide products that empower each and every customer and makes their lives more fulfilling by offering greater speed, greater mobility, and greater potential. The meaning behind our "Revs your Heart"​ brand slogan is our unwavering desire and passion to deliver exceptional value and experiences that enrich the lives of everyone who comes into contact with the Yamaha brand. Said in other way, we aim to bring people joy, happiness and create Kando in their lives. As we continuously work hard, we let the employees experience a positive and exciting working environment that makes every tasks easier. We set to use our ingenuity and passion in our pursuit of ways to make our customers'​ ever-changing dreams come true, and to always be the ones they look to for ‘the next Kando'.*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.