RLY soft launched on April 25, 2018. Inspired by hundreds of conversations with other young social media users, who were looking for a more authentic and expressive experience, our team set out to build a new social media app. The result is RLY—a place for the Real Life You. Our new app takes your iPhone Live Photos and video clips turns them into Loops (looping 3-5 second clips). You can also capture Loops with our special in-app camera that captures multiple takes—so you can pick your favorite. You can post Loops to your profile or create groups to share posts with just your friends, giving you more privacy. RLY is a VC backed team based in New York City. You can download RLY in the Apple App Store.